Meth Project Official Ad – Jumped
In this ad, directed by Tony Kaye, a younger teen boy is chased through a parking lot by three older males, who beat him to the ground and kick him. In narration, the boy says he wishes he had been assaulted that night, because then he would not have tried Meth. The worst of the three assailants raises a cinder block high over his head, threatening to drop it on the boy and crush his skull. The camera cuts to a drug den, where the boy, shaking, says “now all I do is Meth.”
